The Green Morocco Plan, launched in April 2008, is a very ambitious strategy that aims to make the Moroccan agricultural sector a real lever of socio-economic development in the Kingdom, through the acceleration of growth, poverty reduction and the consolidation of the integration of agriculture into national and international markets.

The strategy is built around a comprehensive approach that covers all stakeholders according to their own objectives. It is based on two major pillars: modern and solidarity-based agriculture.

The objective, concerning modern agriculture, is to develop an efficient agriculture, adapted to the rules of the market, thanks to a new wave of private investments, organized around new equitable aggregation models.

As for solidarity-based agriculture, the objective is to develop an approach oriented towards the fight against poverty, by significantly increasing the agricultural income of the most fragile farmers, particularly in peripheral areas.