Joint-funded by the UK Home Office and Department for International Development, and led by the Government Communication Service International, the ‘Not for Sale’ campaign had three objectives:

1. Raise awareness of local economic and livelihood opportunities to deter potential victims of trafficking for sexual exploitation from seeking employment abroad through illegal means;
2. Build capability within the Nigerian National Agency for the Prohibition of Trafficking in Persons (NAPTIP) to deliver targeted and measurable behaviour-change campaigns;
3. Generate data, evidence and analysis to inform future, and wider, anti-slavery communications campaigns.