Mein Deutschland

Date Shared:

Wednesday, November 13, 2019 - 13:55

Countries and areas:

Germany

GCM Thematic Cluster Areas:

Objective 16: Empower migrants and societies to realize full inclusion and social cohesion

Objective 17: Eliminate all forms of discrimination and promote evidence-based public discourse to shape perceptions of migration

Contributors:

Civil Society

Chairmanship:

Ecuador 2019

Tags:

Technology and Migration, Diversity, Inclusiveness and Social Cohesion, Discrimination and Xenophobia

Summary:

The “Mein Deutschland” (My Germany) campaign, launched by Deutschlandstiftung Integration in 2019, used the 70th anniversary of the German constitution as an opportunity to build inclusion and support for migrants by emphasizing shared values.

It incorporated a strong storytelling component through its use of personal narratives communicated through images, articles and videos of individuals with an immigration background that can be shared across multiple media platforms.

Link:

For more information:

GFMD Source:

GFMD 2019 - Background Paper RT 2.1 "Shaping the Public Narrative on Migration and Migrants"