Aware of the divisive potential of an increasing polarized public discourse on migration, the project will pool lessons from selected awareness-raising campaigns on migration. Such analysis will offer evidence-based grounds to develop innovative prototypes of awareness-raising/edutainment formats in collaboration with communication experts at the national level, including University faculties of semiotics, communication and marketing, schools of journalism/TV/radio and art.
GFMD 2022-2023 - GRT 5 Background Paper "Improving the perception of migration in public opinion through narratives, culture, emotion and rational discours"